About Us
The online magazine for mums who demand more!
Ali McHugh is the founder of Mindful Mum and happy mum to three very young and gleeful barbarians.
When I became a mum for the first time it turned my life upside down – in a good way! I became more mindful of the food I ate, my lifestyle and the products for my baby and my home.
Naively, I wanted the companies to care as much about my unborn child as I did. I wanted baby products that were effective, eco-friendly, free from toxins, well designed and affordable. Frustrated with the lack of independent and accessible information on baby products I started to do my own research and shared it with like minded mums across the globe.
I created Mindful Mum to give mums more meaningful information. To put the spotlight on the issues and products that concern us most. We have persuaded brands and governments to change for the better. Successful campaigns include banning the toxic chemical BPA from baby bottles and persuading McLaren to recall their faulty buggies in the UK.
Together we have a powerful voice that is a positive force for change.

