Nestle to reduce sugar and salt in cereal
Reuters news today report that Nestle SA and General Mills Inc will cut sugar and salt in the children’s breakfast cereals they market outside North America.
An earlier study this year by Which? Magazine discovered that 32 of 50 children’s breakfast cereals were high in sugar and salt. Reuters report that Nestle will reformulate 20 cereal brands aimed at children by 2015, boosting whole grains and calcium content. They will reportedly aim for average reductions of 24 percent in sugar and 12 percent in sodium.
Mindful Mum reported in December 2011 that many children’s cereals are loaded with up to three times more sugar than the recommended daily limit. Malcolm Clark the coordinator of the Children’s Food Campaign of Britain’s Sustain charity said that he is still skeptical of cereal marketed at children, despite these moves to make them healthier:
“Reformulating is great, but the question is how they then talk about their products. They can’t talk about them being healthy. They will be mildly less unhealthy than they were before”
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Source: Reuters news, Nestle to cut sugar and salt in breakfast cereals, 15th October 2012
Photography: StarsApart @Flickr